sshhh! This is a working library.

Nudge

Cass R. Sunstein, Richard H. Thaler

A compelling little book arguing for “libertarian paternalism,” a doctrine that nudges people towards the decisions most likely to improve their lives, while maintaining their freedom to do as they choose. Most interesting for their discussions of “choice architecture,” which describes how we create the conditions under which people make choices, with obvious parallels to usability design. more