On “masculine printing” versus “feminine printing”

A Reading Note

At a printers’ convention in August 1892, De Vinne proposed the ideal of “masculine printing,” in opposition to the “feminine” variety that he saw as a weakening of standards. This latter was an approach interested in ornamental effects and especially in a cultivation of hair-line delicacy…By contrast: “The object of the masculine style [was] the instruction of the reader.”

Kinross, Modern Typography, page 53

Disregard the unnecessarily gendered language and you’ll find a strong argument for legibility. And by legibility, I mean not merely what’s required to discern the words on a page, but a design that encourages thoughtful reading. De Vinne’s use of the phrase “instruction of the reader” suggests a concept of design that is oriented towards learning.

Selected essays

Writing essays & notes

  1. The open universe

    On The Language of the Night and The Real World of Technology

  2. Umyazu

    Reading is the art of attention.

Reading books

  1. Was

    by Geoff Ryman

  2. Kraken

    by China Miéville

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