On the origins of the designer

A Reading Note

On the origins of the designer:

The familiar account, which I think has much truth in it, is that out of the Arts & Crafts rebellion emerged the figure that we call the designer—the typographic designer, the book designer. This person attempted to order the processes of production in printing, and attempted to reinfuse the aesthetic element, the dimension of material and visual surplus—pleasure—which printers could no longer provide as an inbuilt part of what they were printing.

Kinross, Unjustified Texts, page 187

Refreshing to hear someone admit that design is first and foremost about pleasure, a point that is easy to lose sight of in the corporate environment.

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