The Elements of Content Strategy

by Erin Kissane

The third title from A Book Apart, and the one closest to my heart. Kissane explores the roots of content strategy, as well as the methodologies behind the work. You won’t find exhaustive examples of deliverables, but you will learn what makes good content, and why we do the things we do to make it better. And her writing is so charming and engrossing, you almost regret the book is so short. Relevant to anyone who works with content—from editors to strategists to designers and developers.

Publisher
A Book Apart
Year
2011
Buy this book
A Book Apart

Selected essays

Writing essays & notes

  1. An addiction

    On To Write Like a Woman and Why We Fear AI

  2. In the world

    In memory of Nevan Scott, 1985–2026

  3. There and here

    On Always Coming Home and Orality and Literacy

Reading books

  1. Lavinia

    by Ursula K. Le Guin

A creative space to practice the future →